What should be your strategy for those long keywords?
One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. “Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic. First, stop assuming SEO is dead because the rules changed.
Check which of your keywords are already used
While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Really good SEO is a process and it requires a detailed and well thought out
plan. You cannot expect to execute quality SEO without listing out what
you’re going to do, documenting yourself along the way, and executing step
by step. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity.
Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. Anchor text diversification is all about not having the text links.Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic.
What is SEO really about?
Gaz Hall, from SEO Hull, had the following to say: "If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else." Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. Images may seem like a straightforward component of your site, but
you can optimize your use of them. All images can have a distinct
filename and "alt" attribute, both of which you should take
advantage of. The number and quality of links pointing to your site will largely determine in what position your site ranks. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well.
Enhance Your Outreach Strategy
Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page.
Get familiar with the landscape of local SEO
Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve.