Find Keywords People Already Use for Your Business

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential.

Who Would Link to You?

Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value.

Use both internal and external links to add further value

The search engines continuously invest in improving their ability to better process the content of web pages There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. Local search success can be achieved by SEO. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Optimise your website content for the best organic reach possible.

Make that list bigger!

Gaz Hall, a Freelance SEO Consultant, commented: "Use relevant and accurate meta descriptions, title tags and alt text throughout your site." Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator).

Is your website too Dynamic for SEO?

Don't commit the cardinal sin of letting dots ruin your page descriptions Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Search engines have a limited ability to recognize images, animation, video and audio. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.

Every SEO Plan Is Custom

It has long been understood that Google’s ranking algorithm is complex (by design). People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages on the site are earning traffic from other sources and why? Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike.