What is real SEO?

Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs). When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Make the content flow easily to keep people intrigued and reading. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run.

Look at your competitors’ mobile-responsive sites to figure out what you need to do to stand out from the pack

Local SEO is, inarguably, the best bet for local businesses to grow big. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. The rise of social media on the Web has created a host of new signals that search engines can consider.

More importance is given to mobile

Including your target keyword within your page title positively correlated with higher search rankings. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. An SEO specialist should know how long content needs to be and to avoid keyword stuffing. What is SEO? Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site.

Use Google Business Reviews

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals." You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy.

Preserve Your Valuable Links

Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up.

An instant SEO diagnosis using Google Analytics

Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve.